Mitchum 48 hour Roll On FAQs

Mitchum 48-hour 100ml Roll-On anti-perspirant and deodorant FAQ

Please find below FAQs relating to the skin irritation issue some consumers have been experiencing with the Mitchum 48-hour 100ml Roll-On anti-perspirant and deodorant. The impacted batch numbers can be found below.

We've captured your main questions and responded to them with the help of our internal experts and an independent dermatologist. If you need additional support, please contact our Customer Care team who will advise you further.

The Situation

What specific changes were made to the suppliers and ingredients?

The issue specific to the Mitchum 48-hour 100ml Roll-On anti-perspirant and deodorant sold in the UK, Ireland and South Africa, stemmed from a change in the manufacturing process affecting one of the raw materials used in select batches. There was not a change in the formula or ingredient list. The only thing that has changed on the packaging is the declared fragrance allergens, which have always been included in the product. This is required to comply with updated industry regulations and why you may see a difference on the label.

We have also confirmed that the vast majority of product currently on shelves is unaffected, and we are actively working with retailers to remove all affected units. We will continue to keep you updated on this situation.

Where can I locate the batch number?

Batch numbers are printed on the bottom on the product.

Were these changes applied globally or only in certain markets?

This manufacturing process change impacted certain batches of our Mitchum 48-hour 100ml Roll-On anti-perspirant and deodorant produced for the UK, Ireland and South Africa.

When did you make this manufacturing process change?

The impacted raw material was used in select batches of Mitchum 48-hour 100ml Roll-On anti-perspirant and deodorant during a contained time period earlier this year.

Does Mitchum plan to continue selling the affected product?

Absolutely not. The vast majority of product currently on shelf is new stock and we are working with retailers to remove all affected product that remains on shelf. We would urge any consumers experiencing issues to discontinue use of the product (or any other anti-perspirant) until irritation subsides and contact Mitchum Customer Care so we can make it right.

What quality control processes are in place to ensure product consistency?

At Mitchum, we take product quality extremely seriously and we endeavour always to uphold the highest quality control standards. Whilst our intention is to maintain these standards, we are not perfect. In this case, a very subtle change to the manufacturing process affecting one of the raw materials used in select batches of Mitchum 48-hour 100ml Roll-On anti-perspirant and deodorant has caused a reaction in some customers' skin for which we're truly sorry. As soon as we heard from our customers, we started our investigation to make it right and to ensure we learn from our mistakes.

Supporting Consumers

Are you compensating consumers?

Yes, we are providing affected consumers with compensation. Please reach out to Mitchum Customer Care so we can make this right for you. You should expect a response from us within 72 hours.

Has Mitchum publicly acknowledged or addressed concerns about possible reactions?

Yes! At Mitchum, we believe in transparency. If consumers experience any issues with our products, we want to make it right and win back their trust. That trust means everything to us. We recently published a statement across Mitchum UK social media channels to make our customers aware of the issue and provide an update on the actions we have taken to resolve it.

Following your ongoing feedback and our investigation, we've identified an additional affected batch of Mitchum 48hr 100ml Roll-On antiperspirant and deodorant that was impacted by the change in the manufacturing process of one of our raw materials. We're working with our retail partners to remove all affected product from shelves.

We're deeply sorry for the inconvenience and concern this has caused. We're committed to full transparency and to making this right. We'll continue to keep you informed every step of the way.

What guidance does Mitchum give to consumers experiencing irritation?

We advise those experiencing issues to stop using any anti-perspirant, as prolonged usage may impact how long the irritation lasts. If symptoms persist or worsen, we advise that you seek medical attention.

What should I do if I have experienced irritation from a batch number that is not listed?

We have conducted a thorough investigation to identify all affected batches and have now made consumers aware of them. If you need support, please reach out to Mitchum Customer Care. We also recommend you stop using any anti-perspirant immediately.

How many official complaints have been logged regarding adverse reactions and how does this compare to historic averages?

We're seeing a higher-than-usual volume of customer feedback related to Mitchum roll-on, and we're treating every report with the utmost urgency. While we don't publicly disclose specific numbers from our contact centers, we can confirm that the current level of concern is elevated compared to historical norms. Customer safety and trust remain our top priorities.

How long will it take for Customer Care to respond?

We understand how important it is to hear back quickly, especially when concerns arise. Our Customer Care team is prioritizing every report related to the Mitchum roll-on issue and is working to respond to consumers within 72 hours. We are experiencing higher than normal volumes, so we appreciate your patience and assure you that every message is being handled with care and urgency.

What should I do if I've experienced irritation from a batch number that is not listed?

If you have experienced irritation from a Mitchum 48-hour 100ml Roll-On anti-perspirant and deodorant, but your batch number isn't currently listed among those identified, we encourage you to reach out to our Customer Care team with your batch number and details of your experience. Every report is reviewed with care and urgency and helps us ensure that our products continue to meet the high standards you expect from Mitchum. We're here to support you and resolve your concern promptly and we appreciate your trust in Mitchum.

The Formula

Can Mitchum provide a full ingredient list for current UK products compared with earlier versions?

Absolutely—and transparency is key. Ingredient lists for all Mitchum products, including current UK formulations, are publicly available on product packaging and through major retailer websites. If you're comparing versions, keep in mind that recent updates to labelling reflect new industry regulations requiring clearer disclosure of fragrance allergens—not changes to the formula itself. The core formula remains unchanged.

Why does the packaging have different ingredients listed?

We have not changed our formula. The only thing that has changed on the packaging is the declared fragrance allergens, which have always been included in the product. This is required to comply with updated industry regulations and why you may see a difference on the label.